According to Caroline Heldman, there are a few things that are sexually objectifying in this Bavarian Bier Cafe Ad. One way that this is sexually objectifying is that the image suggests that sexual availability is the defining characteristic of these women. They are not doing anything but showing off their breasts, as if that is the only thing about them that matters. I also feel like this image could be showing the ladies as a commodity. I think this because it is comparing the women's breasts to the rack of ribs, showing that if you buy these ribs, you can also get the women's breasts. This ad is for a cafe in Germany, and they actually ended up pulling the ad because it was so controversial.
According to Caroline Heldman, there are multiple things here that show it is sexually objectifying this woman. For one, this image is suggesting that the sexual availability is the defining characteristic of this woman. She is not doing anything, she is just casually leaning on this bottle of Budweiser. I could also see this image as treating this sexualized woman's body as a canvas, because she is about the same size as the bottle and is in front of the bottle so we can't really see it because the woman is the only thing that matters. I could also see this image as showing this person as a commodity. I think this because she is in front of the actual product being sold, which to me makes me think that the message is that if you buy this bottle of alcohol, you also get this attractive woman.
Yes, I totally agree. Both of these ads are saying if you buy these products, the women come with it. Not to mention the women's "racks" both look photo-shopped, once again creating an unrealistic ideal for women. Making women feel bad about themselves and never good enough as well as men expecting more or being disappointed when women don't look airbrushed or have large breasts and a tiny waste
ReplyDelete